Case Studies

EAHM Außenansicht

EAHM + Playroom

The Emirates Academy of Hospitality Management and Playroom have worked together to create a unique and innovative space in the hospitality sector.

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The Emirates Academy of Hospitality Management (EAHM) in Dubai is one of the world’s leading hospitality business management schools and an integral part of the global luxury hotel company, Jumeirah Group.Hospitality is often seen as a very traditional industry but is now catching up fast on innovation. To stay relevant and competitive, hospitality and service providers need to accelerate innovation within their businesses.

Project overview

Realization period:
June – November 2021
Target groups for Version 1.0:
Bachelor, Master and MBA students + industry stakeholders
Future outlook:
Development of Version 2.0 with a variety of innovation frameworks for the service industry


Playroom + EAHM

Playroom and the EAHM have developed a collaborative industry-academic partnership. A dedicated innovation hub was set up to serve as a creative room and design thinking lab involving installations of agile frameworks, methods, and systems. A set of specialized screens and cameras are part of the set-up to enable hybrid co-creation and education sessions.

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The Innovation Hub

The Innovation Hub is intended to function in two directions: The first one: A Future Education Experience for students and young professionals. They discover the new facets of hospitality management and shape them themselves with creative ideas to think hospitality management in a new and different way. The second one aims towards the industry. The Playroom is an open innovation space on campus providing borderless innovation, transcending geographical, sectoral, institutional, and more importantly cognitive boundaries.

We want to learn by doing and see what it needs to create a state-of-the-art innovative learning and co-creation environment.

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Next Steps

The next steps include co-creating innovation frame- works specific to the hospitality and services industry.

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