Case Studies

Futures & Design Thinking frameworks for Cinnamon Hotels & Resorts

Cinnamon Hotels & Resorts is the largest hotel chain in Sri Lanka and the Maldives and part of Sri Lanka’s biggest industrial holding company, the John Keells Group.




In January 2020, a week-long team training event was arranged for employees in Colombo. There, four teams of brand managers and marketing experts from Cinnamon Hotels & Resorts worked with PLAYROOM experts to implement a methodology framework.


Together, they were striving to develop a future-focused mindset to ensure sustainable success and to set up future and Design Thinking processes as a way of encouraging innovation at the company. Since then, the PLAYROOM Design Thinking framework has been rolled out to other business units at John Keells Holding.

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